Services

• Strategic Planning – How can your company maximize its profitability based on current and future conditions in your marketplace? Kevin Pfeifer’s growth strategy analysis will identify which combination of three primary growth strategies will yield the greatest total return.
• Market Research – Once your strategic growth plan is in place, how can you identify the most profitable opportunities in your market place? Over the past 25 years, Kevin Pfeifer has successfully developed a number of proprietary market research techniques to help builders and developers answer these key questions. Specific services include supply/demand analyses, best use studies, and segmentation analysis.
• Product Strategy & Development – Identifying the most profitable market niche is only a foundation. Your ultimate profitability rests in developing the ideal product strategy to attack that niche. Kevin Pfeifer is an acknowledged expert in translating market research data into competitive product strategies and architectural programming to give you the maximum edge in your marketplace.
• Pricing Strategy – All product / pricing strategies balance profit margin versus absorption rates. The higher your price per foot, the greater your margin – but at what cost to your absorption rate? Conversely, low price strategies may yield market setting sales rates, but at what cost to your margin? Pfeifer Consulting’s unique research tools will tell you what balance of margin and absorption will yield the greatest return for a given project at a specific location.
• Promotional Marketing Strategies – In his seminars, Kevin Pfeifer is famous for saying that great Promotional marketing (advertising, merchandising, and sales) cannot overcome flawed Fundamental marketing (product, price, location), but great Fundamental marketing can overcome poor Promotional marketing. So why bother with Promotional marketing? Because it will have an enormous impact on your bottom line.
  
  

  “There is no such thing as an unsold home. All homes sell . . . eventually. But not all homes sell at a profit. Great fundamental marketing ensures that your homes will have the potential to sell at an above average profit. But it’s your promotional marketing that determines how much or little of that potential profit you capture.” - Kevin Pfeifer

  
  Pfeifer consulting can assure that once your fundamental marketing is on target, your promotional marketing is both effective and efficient.

• Project / Division Marketing Audits – Even when great attention is paid to market research and fundamental & promotional marketing, sometimes things just don’t go according to plan. When your project or division is underperforming, Kevin Pfeifer’s ten step audit can identify which part of the profit chain is at fault and how best to fix it.