About Kevin Pfeifer
 

Kevin Pfeifer is one of the industry's most highly respected marketing consultants who recently celebrated the twenty-seventh anniversary of his career in the homebuilding field.

A noted author and one of the industry's most sought after speakers, he is the founder and principal of Pfeifer Consulting, a real estate consulting firm, and Professional Housing Tours & Conferences, a seminar and conference company.

His consulting work spans the entire spectrum of marketing, with primary emphasis on market research, product strategy and product development.  His company also offers consulting services in the areas of promotional marketing strategies, as well as growth strategies and organizational structure.

His client list over the years reads like a 'Who's Who of the Housing Industry,' and includes some of the largest builders in the country, such as Beazer Homes, Centex Homes, Del Webb Corp, Engle Homes/Tousa, plus regional and local builders including Mercedes Homes, Bigelow Homes, Wathen-Castanos and Robson Communities, to name a few.

His public and in-house seminars also span a wide range of topics, from Product Trends seminars and two-day Housing Tours, to Advertising and Sales Training programs.  His acclaimed annual weeklong conference, The New Home Marketing Retreat, is held the first week of August each year in Newport Beach, CA.  This year will mark the 12th annual presentation of the Marketing Retreat, a conference attended by homebuilders and marketing professionals from around the world.

Mr. Pfeifer is also well known for his numerous books and articles on real estate marketing, including Advertising & Public Relations for the Homebuilder and The Strategic Marketing Planner.  For eight years he edited and published his own newsletter, The Pfeifer Report, and for nearly twelve years he was a Contributing Editor and regular columnist to Professional Builder Magazine.

Between his consulting, tours and seminar work, Mr. Pfeifer personally visits more than 2,000 decorated model homes each year all across the country, a valuable exposure that adds a unique perspective to his consulting and seminar work.

Originally from Ohio, Mr. Pfeifer has lived in Orange County since 1966.  A graduate of the University of California at Irvine, he resides with his family in Yorba Linda, CA.